Rick Muncrief CEO of Devon EnergyTHE MAGAZINE FOR LEADERS IN ENERGYSEPTEMBER / OCTOBER 2024EnergiesMedia.com
Oil and gas expertise. It’s just one of the many advantages of membership in our Texas Oil & Gas Association Safety Group. As a member, you’ll have access to information and resources specic to the oil and gas industry, save about 12% on your workers’ comp premium and you can even earn double dividends. To see if your company qualies, ask your agent or contact Group Administrator Neal Carlton at ncarlton@txogainsurance.com.TEXASMUTUAL.COM/TXOGADividends are based on performance and are not guaranteed.YOUR PIPELINE TO PREMIUM DISCOUNTS AND INDUSTRY EXPERTISEWORKERS’ COMP FOR OIL AND GAS DONE RIGHT
1ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024LETTER FROM THE EDITOR-IN-CHIEFWelcome to the first edition of Energies Media! The rebrand incorporates our three legacy publications – Oilman, Oilwoman and Energies Magazine – into one, all-inclusive platform, covering the full spectrum of energy from oil and gas to renewables and the diverse array of people who lead those industries. We kick off the inaugural issue by talking to Devon Energy CEO, Rick Muncrief, who has witnessed the energy industry’s transformation over the past 44 years, and shares his perspective with us, including how far we have come as an industry and where he believes we’re headed.“Our mission with Energies Media is to create a unified source of knowl-edge,” says Emmanuel Sullivan, Publisher of Energies Media. “By merging the expertise from our established publications, we’re crafting a plat-form that not only represents the current energy environment, but also anticipates its future developments.” “In today’s rapidly evolving energy landscape, staying informed is es-sential,” says Nick Vaccaro, Managing Editor of Energies Media. “We are dedicated to providing timely and relevant information that helps our readers stay ahead of industry trends.” We believe, as the industry transitions to include all forms of energy, it’s time for our publications to transition and be inclusive of all people that power those industries. Diversity, in all its forms, is a crucial driver of innovation in the energy industry. By celebrating the achievements of all community members, our goal is to build a more inclusive future. “Energies Media represents the next chapter in energy journalism,” says Sullivan. “We invite the energy community to join us as we explore and shape the future of energy together.” IN THIS ISSUEBeyond the Radius: Mastering Gas Detection in Complex Oil and Gas Environments ........................ 2How One Platform is Primed to Transform Downstream Oil And Gas Operations ...............................6Jace Graham: Leading Rising Phoenix Companies with Vision and Integrity .........................................10Oil Industry Gets a Jolt From Wave of Electrification ........................................................................................ 14Cover Feature: Devon Energy CEO Rick Muncrief: A Forty-Four Year Retrospective .......................... 18 Precision Drilling Partners with SynergyXR to Bring Workplace Safety to the Next Level ............... 26 Energies Media Cartoon .................................................................................................................................................. 29 ResNet Levies Video Gaming Mentality with Workplace Gamification Models ............................30 Tackling the Complexities of Swift Renewable Energy Growth Affecting Today’s Enterprises ..... 34 The Vision Behind Seraphina Safety Apparel...................................................................................................... 36 Keep On Fracking ................................................................................................................................................................37Energies Media Puzzle ..................................................................................................................................................... 38 SEPTEMBER/OCTOBER 2024PUBLISHER Emmanuel SullivanEDITOR-IN-CHIEF Rebecca PontonMANAGING EDITOR Nick VaccaroCREATIVE DIRECTOR Kim FischerADVERTISING SALES Diana George Connie LaughlinSUBSCRIBE To subscribe to Energies Media, please visit our website, www.energiesmedia.com/subscribe. MAILING ADDRESS U.S. Energy Media P.O. Box 3786 Galveston, TX 77552 Phone: (800) 562-2340 e-mail: editor@energiesmedia.comCOPYRIGHT The contents of this publication are copyright 2024 by U.S. Energy Media, LLC, with all rights restricted. Any reproduction or use of content without written consent of U.S. Energy Media, LLC is strictly prohibited.FOLLOW US!All information in this publication is gathered from sources considered to be reliable, but the accuracy of the information cannot be guaranteed. Energies Media Magazine reserves the right to edit all contributed articles. Editorial content does not necessarily reflect the opinions of the publisher. Any advice given in editorial content or advertisements should be considered information only.Cover photo courtesy of Devon Energy. Oil and gas expertise. It’s just one of the many advantages of membership in our Texas Oil & Gas Association Safety Group. As a member, you’ll have access to information and resources specic to the oil and gas industry, save about 12% on your workers’ comp premium and you can even earn double dividends. To see if your company qualies, ask your agent or contact Group Administrator Neal Carlton at ncarlton@txogainsurance.com.TEXASMUTUAL.COM/TXOGADividends are based on performance and are not guaranteed.YOUR PIPELINE TO PREMIUM DISCOUNTS AND INDUSTRY EXPERTISEWORKERS’ COMP FOR OIL AND GAS DONE RIGHTPuzzle AnswersSee puzzle on page 38.
2ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024SAFETYThere are five key considerations for optimizing safety with area monitoring. Even with simple, drop-and-go deployment, gas detection in an oil and gas facility must go beyond just placing an area gas monitor and assuming everything is safe. That’s because the movement of gas is complicated and influenced by several variables. Knowing how these monitors function, including the breadth of their capabilities but also their limitations, can help ensure they’re working effectively, capturing what’s intended and alerting personnel of any hazards present in the workplace.A common misconception is that an area monitor detects gas around a fixed radius. That is, once you deploy an area monitor, it will detect gas around that location within a certain number of yards. This is not necessarily true. Multiple factors influence effective coverage, and an area monitor can only detect the gases to which it is exposed. Five Factors that Impact an Area Monitor’s Coverage and Efficacy1 Gas CharacteristicsGases possess diverse physical properties, including volatility and relative density compared to air. For instance, hydrogen sulfide (H2S) is heavier than air and so is likely to accumulate in lower spaces or along the ground. Lighter gases like methane (CH4) will rise and disperse upwards and can accumulate at the top of a confined space. Consequently, the placement of detec-tors for these gases should differ. Knowing which gases are a potential risk, and the characteristics of those gases, is crucial to understanding where an area monitor should be placed to optimize detection.2 Environmental FactorsEnvironmental conditions like temperature, wind direction, hu-midity and atmospheric pressure can substantially affect how gases disperse in the monitored area. Warmer environments, for instance, encourage faster gas dispersion, which means gas monitors in such settings might need to cover larger areas. Wind can carry gases over long distances or concentrate them in Beyond the RadiusMASTERING GAS DETECTION IN COMPLEX OIL AND GAS ENVIRONMENTS By Randy Gonzales
3ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024certain spots based on direction and intensity. Even if an area monitor is only a few feet from a gas leak, if it’s upwind, it won’t be able to detect gas that doesn’t cross its sensors. Understand-ing these environmental dynamics is crucial in establishing an effective gas detection strategy.3 Gas Sensor TechnologyNot all area gas detection monitors are created equal, and that’s especially true for their gas sensor technology. Sensor types generally used are infrared (IR), catalytic bead, electrochemi-cal, photoionization (PID) or Molecular Property Spectrometer (MPS) – or any combination of those. Each sensor type has its strengths and weaknesses and differs in sensitivity, selectivity and response times. For example, IR sensors can detect certain gases at low concentrations over large areas, but they are not effective for gases that do not absorb infrared radiation. The nature of the detection technology greatly influences the moni-tor’s coverage area.4 Area Monitor LocationThe monitor’s placement is another determinant of its effective coverage. As mentioned earlier, heavier gases tend to settle in low-lying areas while lighter gases move upward. Strategic place-ment of monitors can ensure broader and more effective cover-age. For example, if H2S gas is the only concern, an area monitor might be deployed directly on the ground but, in the case of CH4, the area monitor could be placed higher up on a tripod. Since gas dispersion can be unpredictable, in addition to area monitors, workers at risk of gas exposure should wear personal gas detectors within their breathing zone (the 10-inch/25cm radius around the nose and mouth) to help ensure their safety. 5 Physical StructureLastly, the physical structure of the space also impacts the gas monitor’s coverage. In confined spaces, gases might accumulate and create pockets of high concentration, while in open spaces, they may disperse more readily. Building structures, such as walls, ducts and partitions, can obstruct or channel gas move-ment, altering its distribution pattern and concentration and, therefore, the size of a monitor’s coverage.These factors make the concept of a “set radius” for an area gas monitor too simplistic and generally inaccurate.Additional ConsiderationsThe five factors listed above need to be considered to determine which device and sensors are best and the placement for the specific location of the area monitor. The application will vary significantly between up-, mid- and downstream facilities. The best practice is to do an engineering survey and analysis based CONTINUED
4ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024406-590-3200 | mark.workman@rmisupply.comwww.rmisupply.comBlending ProgramsAnionic Friction ReducerPHPA, Xanthan, Defoamer Drilling Detergent and More!Capacity: Up to 8 loads per dayPackaging: Pails, Totes, or BulkNSF Certied Facility and ProductsSERVING OILFIELD, MINING, AND WATER TREATMENTRMI SUPPLYon the specific use case and location using 3D gas modeling. This type of comprehensive risk assessment is critical prior to deployment as it accounts for the type of gas, environmental conditions, detection sensor technology, monitor placement, and the physical space of the location. In this way, an opti-mized area gas monitoring system that most effectively protects people, processes and property can be deployed.When that is unavailable, there are standard industry assump-tions that can be made. If the source is static, such as a pipeline, it can be assumed to use a 25’ radius when considering the placement of the area monitor taking the above factors into account. If the source is mobile, such as that from CO or NO2 from vehicle exhaust, a 50’ radius can be used.Deployment should also consider if the intent is to protect workers or the facility/refinery with area gas monitoring. If it is to protect workers, the area monitor should be placed at the height of the breathing zone, but if it’s to monitor and protect the facility, it should be placed at the expected height of the gas.Blackline’s EXO 8 area monitor can be placed directly on the ground or on a standoff base, tripod or universal mount, giving maximum deployment flexibility for any application. And it is the world’s only cloud-connected portable area monitor capable of detecting up to eight gases, plus gamma radiation, for the wide variety of possible gases in your oil and gas operations. Recognizing and Managing Complexity An area gas monitor’s detection coverage is a dynamic and com-plex aspect of protecting both your oil and gas workers and their work environment. Its efficacy and range are impacted by the interplay of numerous factors rather than being confined within a rigid radius. Recognizing and managing this complexity are pivotal in ensuring the safe and efficient operation of refineries and other facilities that handle or produce gases. Randy Gonzales is a regional sales direc-tor for Blackline Safety in the western U.S. and Canada region. In this role, he helps drive revenue growth and mar-ket share within his area. With over 15 years of experience in various sales roles, Gonzales has developed a reputation for building relationships with customers and partners, delivering exceptional results, and lead-ing high-performing teams. Before joining Blackline, Gonzales worked at leading technology and indus-trial companies such as GE Digital and Honeywell. He’s passionate about helping customers achieve their business goals and is committed to delivering out-standing customer service and support.BLACKLINE’S EXO 8 AREA MONITOR CAN BE PLACED DIRECTLY ON THE GROUND OR ON A STANDOFF BASE, TRIPOD OR UNIVERSAL MOUNT, GIVING MAXIMUM DEPLOYMENT FLEXIBILITY FOR ANY APPLICATION.
406-590-3200 | mark.workman@rmisupply.comwww.rmisupply.comBlending ProgramsAnionic Friction ReducerPHPA, Xanthan, Defoamer Drilling Detergent and More!Capacity: Up to 8 loads per dayPackaging: Pails, Totes, or BulkNSF Certied Facility and ProductsSERVING OILFIELD, MINING, AND WATER TREATMENTRMI SUPPLY
6ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024SOFTWAREIn a sector as essential to the modern world as the downstream oil and gas industry, operational excellence is not optional; it is expected. The pressure is constantly on as companies strive to uphold the highest of standards including complex regula-tory compliance, long-lasting optimal asset performance, and maximum workforce productivity. In turn, the need for advanced tools suited to streamline operations to meet those expecta-tions is paramount. Enter Asset Panda 2.0, a re-imagined version of the leading asset management platform designed specifically to address these challenges. Asset Panda has been a trusted oil and gas asset management software to many over the years, providing a reliable source of truth for asset tracking in this complex space. However, with the brand new software currently in customer beta and launching to the masses in early 2025, the platform is set to become more indispensable than ever to the downstream oil and gas industry. How? Asset Panda 2.0 impacts three critical areas: accountability and compliance, asset usability and longevity, and employee experience. Here’s an exclusive early look at this game-changing innovation. How One Platform is Primed TO TRANSFORM DOWNSTREAM OIL AND GAS OPERATIONS By Justin Lackey
7ENERGIES MEDIA | SEPTEMBER/OCTOBER 20241 Enhancing Accountability and ComplianceWith stringent regulations to adhere to and the constantly looming threat of hefty fines (some as high as $57,617 per day), compliance is non-negotiable. Asset Panda 2.0 comes to the rescue on this front with a robust compliance manage-ment software that simplifies meeting those standards like never before.Asset Panda 2.0’s digital structures are uniquely designed to streamline the management of compliance forms, HSE (health, safety and environmental) doc-umentation, and other critical regulatory paperwork. Refining and automating these critical processes reduces the risk of human error and ensures efficiency in completion of these necessary steps. When the alternative to compliance is operational shutdowns and significant financial penalties, technology capable of preventing these outcomes is a major game-changer. Moreover, the platform’s offline mobile app reduces the likelihood of interrup-tions caused by connectivity issues. Field workers can complete and submit com-pliance documentation even in remote areas with low or no connectivity, ensur-ing compliance management remains at the forefront, regardless of environment or circumstances.CONTINUEDAsset Panda 2.0 helps organizations in the oil and gas industry effectively maintain equipment throughout its lifecycle to save time and money.With the ability to standardize processes, maintain clear records, and continue to use the mobile app with low or no connectivity, Asset Panda 2.0 enables companies in the oil and gas sector to increase accountability and regulatory compliance. 2 Maximizing Asset Usability and LongevityLet’s talk about the bottom line for a moment.Equipment required to complete work in the downstream oil and gas industry is un-deniably expensive to rent or finance. Optimizing the longevity and usability of these assets ultimately reduces costs, directly impacting your bottom line. Asset Panda 2.0 offers a suite of tools designed to maximize the value of critical assets by facilitating better maintenance and repair schedules, ensuring that assets are serviced regularly to prevent costly breakdowns. Integrating maintenance into the broader asset management framework helps companies avoid any operational disruptions that could result from equipment failure, which not only saves money but is also beneficial from a safety and compliance standpoint.Asset Panda has long been credited by its clients in the oil and gas sector with sav-ing company time and money through its state-of-the-art system for tracking valu-able assets, and Asset Panda 2.0’s au-tomations and conditional smart forms elevate that impact. Looking forward, the AI-driven features in Asset Panda 2.0, currently in development, promise to further benefit this area with the in-troduction of predictive maintenance. Al-lowing companies to address potential equipment issues before they become significant financial burdens will mark a major milestone in Asset Panda’s contin-ued pursuit of delivering an oil and gas asset management software that com-pletely revolutionizes the industry.
8ENERGIES MEDIA | SEPTEMBER/OCTOBER 20243 Improving Employee Experience and ProductivityA key factor in the success of any oil and gas asset management software is its usability, particularly for the “boots-on-the-ground” workforce. Designed with that end user in mind, Asset Panda 2.0 provides an intuitive experience that serves to boost productivity by reducing any potential frustration among employees. Compatible with both iOS and Android devices, the platform’s mobile app enables employees to access and update important information while on the go without needing any specialized reporting equipment or barcode scanners. This is particularly beneficial for those working in the field who need a tool that is easy to access and navigate. This impact has already been realized with earlier versions of Asset Panda, with one oil well flow management client reporting nearly four hours saved per day by its widespread workforce due to the ease of asset tracking, regardless of location. Now with Asset Panda 2.0, consider, for example, that an inspector is tasked with assessing a facility and discovers in real time additional assets that need attention. Rather than returning to the office for fur-ther instructions, they can quickly and easily record that information straight from the app. Asset Panda 2.0’s smart forms and conditional fields streamline data entry and management, reducing the likelihood of errors and ensuring that all necessary information is collected in a structured manner. By making these “necessary evils” more manageable and less time-consuming, Asset Panda 2.0 enhances job satisfaction and productivity, ultimately contributing to the profitability and efficiency of the business.Asset Panda 2.0’s intuitive interface makes it easy for all members of a downstream oil and gas company to update asset records and boost productivity.A Versatile Solution for Oil and GasAsset Panda has already proven itself a transforma-tive oil and gas asset management platform, and its ability to adapt to the unique challenges of this indus-try is about to be seen like never before. Asset Panda 2.0 is more than just an upgrade; it’s a comprehensive solution designed to meet the specific needs of the downstream oil and gas sector. By enhancing accountability and compliance, maximiz-ing asset usability and longevity, and improving the employee experience, Asset Panda 2.0 is poised to be an indispensable tool for companies looking to stay ahead of the curve.Justin Lackey is the Chief Financial & Revenue Officer at Asset Panda, where he oversees revenue opera-tions, pricing, FP&A, and data anal-ysis, all of which are transferable skills brought over from his previous positions as Director of Revenue Operations and Manager of Pricing Strategy and Fi-nance within Asset Panda. For more information, vis-it www.assetpanda.com.
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10ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024PERSONAL TRANSITIONIn the vibrant tapestry of entrepreneurial success stories, Jace Graham’s journey stands out as a testament to resilience, stra-tegic foresight and unwavering commitment to ethical business practices. As the CEO and founder of Rising Phoenix companies, Graham has not only carved a niche in diverse industries, but has also redefined the benchmarks of success in real estate, mineral acquisition and financial services.Nurturing Entrepreneurial RootsFrom the sprawling landscapes of Dallas, Texas, Graham’s path to entrepreneurship was seeded early in life. Born into a fam-ily deeply entrenched in the oil and gas sector, he inherited a passion for business from his father, Jim Graham, a self-made luminary in drilling operations. The elder Graham’s entrepre-neurial spirit became a guiding beacon for Jace, who from a young age dabbled in ventures ranging from shoe-shining to lawn maintenance, each endeavor fueling his hunger for in-novation and growth.His academic journey took him to Cornell University, where he initially pursued studies in landscape architecture – a nod to his early landscaping ventures. However, driven by a broader vision, he transitioned his focus to business marketing. Graduating with Jace GrahamLEADING RISING PHOENIX COMPANIES WITH VISION AND INTEGRITY By Energies Media Staff
11ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024a degree steeped in strategic business insights and courses in hospitality, Graham laid the groundwork for a career marked by innovation and operational excellence.Forging Paths in Hospitality and BeyondPost-graduation in 2001, Graham honed his skills in the hospital-ity industry, serving as a front-of-house manager at Houston’s Restaurant, a renowned establishment celebrated for its me-ticulous operational systems. This role bolstered his experience in systems management, processes, and customer service – an arsenal of skills that would later prove instrumental in shaping the operational ethos of Rising Phoenix Companies.“My father really encouraged me to explore the oil and gas in-dustry, which ultimately led me to become an independent landman in northeast Colorado. There, I delved into mineral ownership, lease negotiations, and the energy sector’s ever-changing landscape. My early years in Texas and Oklahoma taught me so much about this complex industry, setting me up well for what came next.”Rising Phoenix: A Vision MaterializesIn 2016, Graham Graham’s entrepreneurial spirit culminated in the inception of Rising Phoenix Resources – a pivotal mo-ment marking his independent foray into business leadership. Initially focusing on mineral funds and real estate investments with modest beginnings, Graham’s strategic acumen propelled Rising Phoenix into new realms of success.The company quickly diversified its portfolio to include real estate wholesaling and property rehabilitation. This strategic pivot not only generated immediate cash flow, but also fa-cilitated the introduction of innovative seller financing options, addressing the needs of underserved markets such as first-time homebuyers and ITIN borrowers while ensuring compliance with regulatory standards.“Our success very much hinges on a culture of transparency, accountability and shared achievements,” Graham says. “Draw-ing from my background in hospitality, I’ve really focused on uniting our team with a clear sense of purpose. I believe this really sets Rising Phoenix apart and keeps us resilient in a very competitive market.”Rising Phoenix operates across several key segments, each stra-tegically focused on different aspects of the real estate and investment landscape. At the core of its operations is Rising Phoenix Real Estate, which concentrates on acquiring single-family homes, rehabilitating them, and subsequently selling them on the open market. In addition to traditional sales, it engages in wholesaling contracts and offers seller financing, catering especially to first-time homebuyers and ITIN borrowers who face challenges securing loans from mainstream banks.CONTINUED“PUT VALUE INTO GOOD OLD-FASHIONED SWEAT EQUITY. SUCCESS HINGES ON HARD WORK ABOVE ALL ELSE. WHETHER IT’S KNOCKING ON DOORS, MAKING CALLS OR RELENTLESSLY CHASING YOUR DREAMS, COMMIT FULLY AND PURSUE YOUR AMBITIONS WITH STEADFAST DETERMINATION.”
12ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024Complementing its real estate efforts is Rising Phoenix Royalties, recognized as a cornerstone of the company. This segment spe-cializes in mineral acquisition, a vital component of its portfolio. It acquires minerals for its producing mineral funds and also engages in flipping minerals to private equity-backed hedge funds, with a primary focus on the lucrative Permian Basin.Handling the financial underpinnings of these operations is Ris-ing Phoenix Capital, the firm’s dedicated capital-raising arm. This division sources funds from accredited investors and high-net-worth individuals to support various investment opportunities. Its investment portfolio includes direct drilling funds, oil and gas mineral funds, and real estate acquisitions, ensuring a diverse range of options for potential investors.Within its ecosystem, Mi Casa Rising Phoenix serves as a private mortgage company specializing in seller financing for homes rehabilitated by Rising Phoenix Real Estate. It adheres to strict Dodd-Frank regulations to ensure the affordability of payments, thereby supporting sustainable homeownership.Lastly, Su Casa Rising Phoenix rounds out its comprehensive of-ferings by focusing on short-term lending. This division provides hard money loans tailored for investors involved in property acquisition and rehabilitation projects, catering to the needs of the real estate investment community.Together, these arms form a coordinated structure that not only drives profitability but also supports Rising Phoenix’s commit-ment to innovation and community-focused initiatives within the real estate and investment sectors.A Vision for the Future: Growth and Community EngagementLooking ahead, Graham remains steadfast in his commitment to expanding Rising Phoenix companies across new verticals. With a keen eye on capital raising initiatives, real estate ven-tures, and community enrichment programs, he also envisions a future where innovation intersects with social responsibility. The establishment of the Rising Phoenix Family Foundation underscores this commitment, channeling a portion of company profits toward meaningful community improvement initiatives.“It’s about giving back and creating real, positive change,” Graham says. “I envision sustainable business growth and community growth converging in a way that really helps shape a brighter future for everyone.”As Rising Phoenix continues to soar under Graham’s steward-ship, it not only reaffirms his role as a trailblazer in the industry, but also inspires a new generation of entrepreneurs to embrace challenges with courage and forge pathways to success with purpose. His advice to those hoping to embark on a career in oil and gas investments?“Put value into good old-fashioned sweat equity. Success hinges on hard work above all else. Whether it’s knocking on doors, making calls or relentlessly chasing your dreams, commit fully and pursue your ambitions with steadfast determination.” For more information, visit Rising Phoenix Capital.
14ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024ELECTRIFICATIONElectrification has changed many industries and oil is no excep-tion. Leaders realize there is a growing push to make sustainable choices whenever possible, which means relying on electricity rather than fossil fuels when possible. New Regulations Contribute to the TransitionSometimes, emerging rules cause oil industry leaders to real-ize they cannot wait any longer to move to electric equipment. Some lawmakers have already set decarbonization timelines for them to follow. The United Kingdom’s North Sea Transition Authority has said sector participants cannot establish new rigs until they take decisive steps to cut emissions.More specifically, that means the equipment must run on green power or low-carbon fuels. Additionally, all new rigs used before 2030 must include designs that let them operate on electricity, and those made after 2030 need electrification from the first operating date.However, meeting those demands will not be easy, especially since some of the North Sea’s rigs date back to the 1970s and will be exceptionally costly to decarbonize. Some will require running shore-based power cables to them or building wind farms close enough to those structures. The massiveness of this undertaking requires decision-makers to think carefully and creatively about the best strategies for individual rigs.In other cases, residents’ pushback drives the electrification switch. Such is the case for Colorado’s Aurora Reservoir and plans to drill more than 166 wells there. Regulators only allowed the work to proceed if the operator electrified the site. That deci-sion came after hundreds of residents gathered to give several Oil Industry Gets a JoltFROM WAVE OF ELECTRIFICATION By Emily Newton
15ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024hours of testimony, with nearly all com-menters opposing the drilling. Requiring the use of electric equipment will provide cleaner, quieter results.These are examples of how decision-mak-ers must respond to factors influencing the business landscape. Even if specific regulations are not yet in effect, there is a larger push toward emissions reduc-tions and greener operations. Preparing for that change by exploring electrification options is a practical way to stay relevant and competitive in a changing sector.Safety and Efficiency Become More AccessibleThe gas industry’s midstream operations alone include hundreds of thousands of workers operating billions of dollars’ worth of machinery. Although it is impossible to eliminate risk, electric equipment can reduce it while enhancing productivity. For example, some rigs have stepless speed regulation capabilities that help workers more accurately control hoisting, circulat-ing and other movements necessary for productive outcomes.Additionally, electric equipment supports complementing innovations, such as con-nected sensors. They allow remote moni-toring and provide up-to-the-minute details. Then, as soon as technicians see unusual statistics or anything that could CONTINUEDWorkers examining scaffolding in Walvis Bay, Namibia.An oil rig by Sea Point Beach in Cape Town, South Africa. Photos courtesy of Unsplash.compromise safety, they can act before accidents happen. However, using connected sensors suitable for explosion-prone environments is crucial for maintaining safety and ensuring electronic equipment does not create risks by overheating during operations. Electrically powered oil machinery can send data to specialized analysis platforms, giving decision makers the necessary insights to better oversee all operational stages. The information can enable breaking down productivity by the hour or other time frames and then using those details to plan feasible workflows.In one example from outside the oil sector, smart sensors revealed a critical part would fail in 58 hours, encouraging leaders to act promptly. When they get those valuable details, they can source replacement components or schedule urgent service calls to prevent costly downtime.Many electric oil rigs also have advanced programming capabilities, reducing man-ual operations that could lead to mistakes or confusion. Such advanced features, combined with the safety training workers receive, significantly reduce accident rates and make roles safer for everyone involved.Operators Enjoy Various Benefits Leaders understandably want to learn about electrification’s advantages be-fore embracing it. However, most are increasingly aware of various pressures that make electric equipment especially attractive. Jennifer Hiller is a reporter who recently covered the sector’s electrifica-tion boom, and she confirmed numerous aspects are influencing the change.
16ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024For starters, connecting to the grid for power is often cheaper than sending diesel-powered trucks to remote locations. Addi-tionally, oil executives must answer to investors who frequently demand they reduce their emissions. Electrification is one of many ways to meet that goal and show stakeholders measur-able progress.However, a potential concern is the industry’s increased de-pendence on electricity could strain the grid at precisely a time when electric vehicle adoption rates are rising and many global leaders have set emission reductions targets for transportation. Hiller also mentioned that some estimates suggest the sector could approximately halve field emissions through electrifica-tion rather than fuel power.Business success requires attention to emerging trends, and some operators have pivoted to electric vehicle charging infra-structure investments. That move makes sense, considering how many already own gas stations. If those become less prominent or people do not visit them as frequently, oil executives will need to find new profit streams. Recognizing EV charging stations as potential new options to support the bottom line is a smart move that could pay off in the long run.Shell and bp are among the oil companies that have recently made significant EV charging investments, and others are put-ting their resources into battery-related developments. That is a sensible decision, since some vital equipment runs on bat-teries, too.Changing Times for the Oil IndustryStaying aligned with developments allows the oil sector to keep pace with sustainable priorities and respond appropriately to those who increasingly expect emissions-reducing strategies. Leaders can prepare for the shifting landscape by establishing numerous time-based targets that allow progressively adopt-ing electrified equipment. They must also determine adequate budgets and train employees to operate and service the electric assets. Relatedly, they need to become familiar with the advan-tages and disadvantages of electric equipment and understand the best ways to minimize adverse effects.Decision-makers will get the best results by taking a top-down approach to motivate everyone and help workers understand why now is the right time to use electric equipment as appro-priate. A complete transition to electrification will take years of careful analysis, but it is an excellent time to focus on the most fruitful efforts before expanding to tackle the more chal-lenging needs.Emily Newton is the Editor-in-Chief of Rev-olutionized, an online magazine discussing the latest industry innovations and trends.A Texaco station alongside California State Route 120.
18ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024COVER FEATURE
19ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024Rick Muncrief, the CEO of Devon Energy, is no stranger to stock market pundit Jim Cramer’s CNBC show, Mad Money, having appeared numerous times to offer his insights on the energy industry, specifically as it pertains to the oil and gas sector. Most recently, Muncrief appeared on the August 7th episode, responding to Cramer’s rapid fire questions in his slow, steady baritone, providing facts and figures to support his commentary on the state of the industry. While the two men seemingly couldn’t be more different in personality and demeanor, they are, in fact, friendly in real life.“I’ve known Jim for a number of years,” Muncrief says, reminiscing about host-ing Cramer in 2010 or so, when Muncrief was working with Harold Hamm at Continental Resources, and they filmed a live episode of Mad Money in the field in North Dakota in the early days of the Bakken. “He wanted some time after we finished the live interview the other day,” Mun-crief says during our conversation a week later. “We took a couple of minutes offline and talked about trying to plan a trip back. I told Jim we’re not getting any younger, so I’d love to take him to see the Williston Basin today versus the early days, when we were producing about 300,000 barrels of oil per day.1 I told him then that it was just a matter of time before North Dakota passed Alaska in production. He was incredulous how that could possibly happen. And I think North Dakota is probably producing three times what Alaska is now, so it’s just been a phenomenal ride in this industry.”Historical ChangesWhen you have been in the oil and gas industry as long as Rick Muncrief has, you have been part of history in the making. “I have been so blessed in my career to see the evolution of technology on a lot of fronts.” Starting in 1980 when he began his career as a petroleum engineer, Muncrief says he can put the most exciting developments he has witnessed over the last 44 years into four “buckets.”He categorizes horizontal drilling as the biggest change having revolutionized the way oil is discovered and captured. The second is the development of downhole tools and downhole capability development over and above just the drilling. He cites the successful lifting of the 2015 ban on crude oil exports, which en-abled the flow of crude oil into the global markets, helped keep prices in check and allowed the U.S. to grow, as the third development, and something he calls Devon Energy CEO Rick MuncriefA FORTY-FOUR YEAR RETROSPECTIVE By Mark A. Stansberry and Rebecca Ponton CONTINUEDRick Muncrief on location in the Permian Basin. Photos courtesy of Rick Muncrief.1According to the North Dakota Pipeline Authority, in June 2024, the most recent date for which data is available, oil production for the Williston Basin was 1,175,567 bopd.
20ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024Rick Muncrief’s career in energy began with his first oilfield job at 17 years old.“WE COULD BE HERE ALL DAY TALKING ABOUT THE TECHNOLOGICAL ADVANCEMENTS THAT HAVE DRIVEN US FOR THE BETTERMENT OF MANKIND.”Rick Muncrief is inducted into the Oklahoma State University Engineering Hall of Fame (2019).
21ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024“a win for industry, a win for the economy, a win for energy se-curity.” Noting that U.S. production is over 13 million barrels of oil a day now, Muncrief says, “That’s more than any country, at any time in history, has ever produced and we would not have been able to do that had we not been able to successfully get the ban lifted.”The fourth major development is the data capabilities available to the industry now, with Muncrief pointing out the “incredible amount” of data the sector itself consumes – from lease agree-ments all the way up to drilling, completions and production, tracking a wide variety of metrics for everything the company does, including exploration and reservoir characterization, en-abling a greater understanding of incredibly complex reservoirs.Although he has managed to neatly sum up those four historical developments, Muncrief says, “We could be here all day talking about the technological advancements that have driven us for the betterment of mankind and the betterment of economies around the world.”Growing Up in the FieldToday’s technology-driven energy industry is a far cry from the Texas and Oklahoma oil fields where Muncrief grew up in the ‘60s and ‘70s, watching his father and grandfather work and listening to their stories.He recalls his granddad talking about working on a pulling unit in southern Oklahoma for a short time before he got a job with the state of Oklahoma “as a maintenance man, if you will, so I’ve just kind of grown up around this business.”His dad worked on plant and pipeline construction and often would take Muncrief into the field with him on weekends. It was there Muncrief had the opportunity to experience first-hand the different areas of the industry – heavy machinery and large engines, drilling and workover rigs, gas plants – in addition to observing pipelines being constructed. “That’s what really impressed me as a youngster and made me want to go into engineering and, specifically, the energy space.”Muncrief wasted no time. At 17, his parents signed a minor’s release, which allowed him to work on a pipe inspection crew, although he would have to wait until he turned 18 to work on a drilling rig.“Over the next several years, that’s what I did on the summers and spring breaks and all the holidays – Thanksgiving, Christmas holidays and breaks, summer vacation – and that’s how I paid for my college education,” says Muncrief, who majored in petroleum engineering technology, and graduated from Oklahoma State University (’80) with a Bachelor of Science. “I was very fortunate that I got exposed to this wonderful indus-try at a young age and I’ve been working ever since, so I never ever looked for a job.”The ‘80s: “A Troubling Decade”Despite never having to seek alternative employment, Muncrief entered the industry in 1980, which he calls “a troubling decade,” CONTINUEDRick Muncrief delivers the commencement address at Oklahoma State University.
22ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024Partnering on STEM initiatives with the team at the Cal Ripken Foundation.not just for the energy indus-try, but the world economy as a whole. Not surprisingly, this meant the oil and gas sector would go through a boom and bust cycle.The Natural Gas Policy Act (NGPA) of 1978 opened up new areas for exploration and production, and Muncrief says government incentives “basi-cally deregulated gas.” He recalls natural gas being dis-covered below 15,000 feet in the Anadarko Basin in western Oklahoma, which resulted in an increase in the drilling of deep gas wells, and refers to that period as “a fascinating time” in the industry.While the start of the decade saw a lot of activity, Muncrief points out it was also a time of high inflation and lingering concerns over America’s oil and gas supply. By the mid-80s, the indus-try was in a downturn, with massive layoffs and loss of talent, along with inflation and a decade-defining financial crisis. The energy sector was hard hit, as were the financial and banking sectors, resulting in the widespread failure of savings and loan institutions in the late ‘80s and early ‘90s.“That was probably my first true, as I say, “indoctrination” into how fast things can change.”Game ChangerDespite the economic upheaval, the industry soldiered on – and Muncrief right along with it, marveling at the breakthroughs that were made during such an extraordinarily difficult time. He had moved to Billings, Montana, in 1984 and, three short years later, his team drilled some of the very first horizontal Bakken wells, in-cluding a 2,000 foot lateral.“That’s 37 years ago,” Muncrief points out. “It’s just amazing what we had to do in those days – and we were successful. The main difference is, we were just chasing natural fractures; we weren’t even stimulating or put-ting frack jobs on the well. We simply didn’t have the downhole technologies. The technological advancements have been one of the things that really changed the game.”Generational KnowledgeWhile technology was transforming the industry, Muncrief was being influenced by the people he met along the way. As a young drilling engineer at El Paso Exploration, his first supervisor was an “awesome, but really tough guy to work for,” and Muncrief is appreciative of the lessons he learned during that time.He credits Don Clayton, then the chief operating officer of Me-ridian Oil (later Burlington Resources) and eventually the CEO, as being an early mentor, and, of course, Harold Hamm, CEO of Continental Resources. “I worked with Harold for five years and it was a different kind of learning. Primarily, it was more big picture and strategic in nature.” It was those men, as well as his father and grandfather, and others along the way who inspired him to make a concerted effort to mentor those around him – “the younger folks espe-cially.” Muncrief has concerns about the world we live in today, with remote work from home (WFH) models, and Zoom con-ference calls.Rick Muncrief testifies before the U.S. Senate in support of lifting the crude oil export ban (2015).
23ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024“Maybe I’m a little bit old fashioned or old school, but I do worry about passing on all the knowledge that people have. It’s not just successes, but a lot of what we learn is from failures and people don’t talk about it as much. Knowing what didn’t work, as much as what did, is extremely important.”Energy: A Family TraditionIt’s apparent Muncrief has been an exemplary role model and mentor within his own family, as both his son and daughter were inspired to join the industry. His son Grant is a drilling and com-pletions manager at another large independent, and his daughter Mindy (currently on sabbatical) has had a 14 year career in the industry, starting in international drilling and completions, work-ing offshore in West Africa, spanning roles across the spectrum of the sector, and eventually working in low carbon ventures.“This is not just my career,” Muncrief emphasizes, who has been married to wife, Gail, for 44 years. “It’s our career and our story as a family and as a team here at the company, but I do try to share a lot of my stories and any kind of knowledge I may have. I love to do that.”With four grandchildren, including two new granddaughters under the age of one, the proud grandfather may be leading the way for another generation to carry on the Muncrief family tradition of working in the energy industry.The Era of Mergers and AcquisitionsIt began with a merger and it continues with a merger. After a seven year tenure as CEO of WPX, Muncrief joined Devon En-ergy as president and CEO when the two companies merged in 2021. Devon, an independent exploration and production company, operates in five basins: the Williston, Powder River, Anadarko, Delaware and Eagle Ford, and now controls over 1.5 million net acres.This past July, Devon acquired Grayson Mills Energy’s Williston Basin assets located mainly in western North Dakota. It was the right decision for Devon because “it’s oil weighted,” says Mun-crief. “Our outlook is that oil is going to drive margins for quite some time,” given that the price of natural gas is depressed.CONTINUEDThe Muncrief clan.
24ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024Muncrief is enthusiastic about the acquisition because it comes with a solid level of base production that doesn’t have a steep decline curve. Devon intends to drill 500 new wells on the acre-age with another 300 wells that are potential candidates for restimulation (“refracking”). The Grayson Mills merger gave Dev-on an additional 300,000 net acres in the Bakken, something Muncrief calls “a large playground to look for future potential.”“That’s our mantra: Stay as oily as we can for as long as we can.”An All-Inclusive Energy IndustryAfter seeing the pendulum swing away from oil and gas in favor of renewable energies, the momentum seems to have righted it-self with many high-level executives and decision makers across the various sectors of the energy industry agreeing that it will take all forms of energy to supply the world’s needs.“Realistically, this world has to have energy, and oil and natural gas are a huge part of that,” states Muncrief decisively. “We’ve utilized technology and some other creative approaches to the industry and it’s been game changing, but what has not changed is the fact that demand for oil and natural gas has continued to go up worldwide.” Muncrief believes that trend will continue for many years, as well as the amount of work that has to be done just to keep production flat and offset the natural decline curves. “It’s just stunning how much work it takes,” says Muncrief, who certainly knows from decades of experience, “so I still think there’ll be a lot of opportunities in the energy business.”Bringing STEM to the PermianIn turn, the energy industry has given Muncrief, his family, and the company he helms, the opportunity to give back. Under the banner of contributing in a tangible way to the communities in which Devon has a presence, the company has partnered with the Cal Ripken Foundation on STEM initiatives and, to date, has put in more than 160 STEM centers in elementary schools across the five states in which Devon operates. Currently, in collaboration with the Permian Strategic Partnership, a group of over 30 companies, the ultimate goal is to put STEM centers in every elementary school in the Permian Basin on both the Texas and New Mexico sides.“Cal Ripken, Jr., and Bill Ripken have a great team. They do a lot for sports and education and health, but the one thing that really resonated with the Devon team is STEM education,” says Muncrief. “We’ve got a lot of challenges in this world and they understand the need for bright minds.” Working with the Ripken Foundation is an example of just one of the many things Devon does, in Muncrief’s words, “to try to make this a better world.”A Winning CombinationTheir August 7th Mad Money conversation led Jim Cramer to list Devon Energy among his “Top 10 Things to Watch,” on Au-gust 8th, asking rhetorically, “Is Devon Energy the next major independent oil company?” He says he thinks it is and adds, “Muncrief has put together a winner.”Mark A. Stansberry, Chairman of The GTD Group, is an award-winning author, colum-nist, film and music producer, radio talk show host and 2009 Western Oklahoma Hall of Fame inductee. Stansberry has written five energy-related books. He has been active in the oil and gas industry for over 44 years, having served as CEO/President of Moore-Stansberry, Inc., and The Oklahoma Royalty Company. He has served as Chairman of the Board of Regents of the Regional University System of Oklahoma, Chairman 2016-2017 of the Gaylord-Pickens Mu-seum/Oklahoma Hall of Fame Board of Directors, Lifetime Trustee of Oklahoma Christian University, and Board Emeritus of the Oklahoma Governor’s International Team. He has served on several public and private boards. Rebecca Ponton has been a journalist for 30+ years and is also a petroleum landman. Her book, Breaking the GAS Ceiling: Women in the Offshore Oil and Gas Industry (Modern History Press), was released in May 2019. She is also the publisher of Books & Recovery (www.booksandrecovery.com).Rick and Gail Muncrief checking cattle with their grandsons.
HOSTED BY2-5 December 2024 | Oman Convention & Exhibition Centre, Muscat, Oman2Ministerial sessions3Firesidechats100+Exhibiting Companies 6YouthForumsessions600+Attending companies 4,000Global and regional attendees4Keynote sessions400+Students and Young Professionals11,000+SQMVenue area4Solutions Xchangesessions3Leadership DialoguesNEWGPCA Sustainability PavilionGPCA Startup NexusVIP MajlisANNUAL GPCA FORUM IN NUMBERSBe part of the foremost gathering of the petrochemical and chemical industry in the Arabian Gulf and a globally recognized platform for networking and innovation. This prestigious event brings together the brightest minds, visionaries, and decision-makers in the industry, offering attendees an unparalleled platform for knowledge exchange and collaboration.forumregistration@gpca.org.ae +971 4 451 0666 ext.103 | 106www.gpcaforum.com3 WAYS TO REGISTERFollow us onsocial mediaJOIN THE DISCUSSION.DISCOVER LATEST INNOVATION.CREATE INDUSTRY COLLABORATION.www.gpcaforum.comHOSTED BY2-5 December 2024 | Oman Convention & Exhibition Centre, Muscat, Oman2Ministerial sessions3Firesidechats100+Exhibiting Companies 6YouthForumsessions600+Attending companies 4,000Global and regional attendees4Keynote sessions400+Students and Young Professionals11,000+SQMVenue area4Solutions Xchangesessions3Leadership DialoguesNEWGPCA Sustainability PavilionGPCA Startup NexusVIP MajlisANNUAL GPCA FORUM IN NUMBERSBe part of the foremost gathering of the petrochemical and chemical industry in the Arabian Gulf and a globally recognized platform for networking and innovation. This prestigious event brings together the brightest minds, visionaries, and decision-makers in the industry, offering attendees an unparalleled platform for knowledge exchange and collaboration.forumregistration@gpca.org.ae +971 4 451 0666 ext.103 | 106www.gpcaforum.com3 WAYS TO REGISTERFollow us onsocial mediaJOIN THE DISCUSSION.DISCOVER LATEST INNOVATION.CREATE INDUSTRY COLLABORATION.www.gpcaforum.comHOSTED BY2-5 December 2024 | Oman Convention & Exhibition Centre, Muscat, Oman2Ministerial sessions3Firesidechats100+Exhibiting Companies 6YouthForumsessions600+Attending companies 4,000Global and regional attendees4Keynote sessions400+Students and Young Professionals11,000+SQMVenue area4Solutions Xchangesessions3Leadership DialoguesNEWGPCA Sustainability PavilionGPCA Startup NexusVIP MajlisANNUAL GPCA FORUM IN NUMBERSBe part of the foremost gathering of the petrochemical and chemical industry in the Arabian Gulf and a globally recognized platform for networking and innovation. This prestigious event brings together the brightest minds, visionaries, and decision-makers in the industry, offering attendees an unparalleled platform for knowledge exchange and collaboration.forumregistration@gpca.org.ae +971 4 451 0666 ext.103 | 106www.gpcaforum.com3 WAYS TO REGISTERFollow us onsocial mediaJOIN THE DISCUSSION.DISCOVER LATEST INNOVATION.CREATE INDUSTRY COLLABORATION.www.gpcaforum.com
26ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024SAFETY TRAININGThe first step in ensuring a safe workplace starts with a robust training program. After all, one can only expect specific gains if the right training is available. That characteristic of specifics, however, often acts as the drop-off point. The training needed might not be available or, sometimes, has never been devel-oped. As a result, the more specific the task, the more difficult it is to find an appropriate curriculum to offer results. With the technological revolution at hand, strides are underway to meet these needs, and Precision Drilling has found a path to success with SynergyXR’s extended reality training program.According to Mads Troelsgaard, CEO and cofounder of Syner-gyXR, Extended Reality (XR) is the gateway to the metaverse based on the combination of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).“At SynergyXR, we have been working with these technologies for over 15 years, and our first VR offshore training program oc-curred in 2010,” says Troelsgaard. “In 2018, we saw a common need by all customers where they wanted the ability to create content themselves without having to use external consultants for creating these trainings and onboarding and experiences in AR and VR.”After the original version of SynergyXR entered the market in 2020, the energy sector realized the platform’s value. Training for highly specialized and specific tasks could be made available.“This platform allows the user the ability to train better,” says Troelsgaard. “Better trained people help avoid injuries and in-cidents, thereby improving a safety culture.”Precision Drilling Partners with SynergyXR TO BRING WORKPLACE SAFETY TO THE NEXT LEVEL By Nick Vaccaro
27ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024The Light Bulb IlluminatesThe SynergyXR platform is the foundation for specific training modules to be built upon and enabled for use. Just like a VR video gaming system, the user dons the headset and is thrust into a virtual reality of whatever the company wishes to portray. The user undergoing the training acts out the steps and actions in real time to complete the specific task both safely and ac-curately in that software-provided virtual world.With the ability to customize and create a select reality, Preci-sion Drilling, a global leader in onshore drilling, identified the opportunity to develop critical task training specific to the com-pany’s individual work applications. Like a light bulb turning on, the company realized it could expose its staff to essential tasks, educate those individuals on correct work practices, and allow them to walk through the process without enduring harm through incorrect action.“PowerPoints and guidebooks were not getting the desired re-sults,” says Russell Whitney, Industrial Internet of Things (IIOT) Product and Program Manager at Precision Drilling. “We needed to try something new and saw an opportunity with SynergyXR and their hunger to innovate.”In combination with the need to provide a specific type of train-ing, Whitney additionally explains the necessity for change to meet the needs of the next generation of energy professionals. As the industry evolves, so does the ideal worker.“We also wanted to develop and enhance a training program not only developed for the new type of worker entering the workforce, but to make sure we give them what they need to go out and work safely in the field,” says Whitney.Applying the Platform to the Process“We are early in this space and VR doesn’t take the place of historical training and orientation,” says Rob Houston, Vice Presi-dent, Rig Technology and Service Delivery at Precision Drilling. “Coming from the rig tech side, we wanted to focus on modules laying on top of each other on a rig.”Precision Drilling remains committed to making sustainable drill-ing a reality using its Evergreen™ suite of eco-friendly solutions. The company welcomed grid-powered drilling technology as part of its path to net zero emission. It was through this process that Precision Drilling chose to marry with SynergyXR’s foundation platform. Battery placement reigns as a critical task associated with Evergreen. As a result, the entire process of placing the battery, making connections, and initiating the startup have all been built upon SynergyXR’s platform.Donning a headset and gripping hand controllers, the individual enters Precision Drilling’s virtual reality to initiate the process. There, the user sees a visual mirror of themselves overlooking the drilling rig footprint. The Evergreen™ module can be handled and placed in the proper location. A series of guidance panels guides the user throughout the process, including crucial details like sling tags and important load information.In this simulated reality, the user goes through each step of placing the Evergreen™ storage unit, including the rigging and offloading from the truck at delivery. As the user continues the virtual walk through those steps, their mirror image addresses the cable connections and the electrical panel for startup. A procedure overview populates and provides the necessary guid-ance to complete the process safely and successfully.CONTINUED
28ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024These multi-layered steps, supported with guidance and en-dured in this virtual reality, allow for the best rendition of on-the-job exposure without the potential of encountering injuries or incidents, serving as the next best thing to being there in the present. The process allows the user to undertake the critical task and learn from mistakes made without being overshadowed by actual consequences.According to Houston, Precision Drilling has deployed 15 battery energy storage systems on its drilling rigs. Detailed pre-startup meetings take place via Microsoft Teams, with participation from Evergreen™ Systems’ managers, members of leadership, and technicians. Staging and setup tasks have been deployed through the SynergyXR platform, but the company’s usage of the technology will intensify with the next battery deployment.“The next litmus test is the next battery to be deployed where we levy this training as the single source piece,” says Houston.Houston and Whitney see exciting times ahead and what can be accomplished through this new learning process. However, they agree it has a significant use not as a stand-alone tool, but one that intensifies and completes contemporary learning, such as classroom settings with live instructors, as well as an extension of virtual learning and computer-based training.“Our intent was never to replace traditional training and the robust training we have,” says Whitney, “but this is a way to engage the different people coming into the industry.”Academia Weighs InSynergyXR’s success with Precision Drilling and other companies like Maersk has caught the attention of university oil and gas safety champions. Dr. Faisal Khan, Director of the MKO Process Safety Center at Texas A&M University, sees the added value of applying the SynergyXR platform to existing training curriculums.“We have education programs to train and certify students to work safely in the industry,” says Khan. “SynergyXR brings the value of allowing the student to see the visual aspect of loss, which is a critical piece. It highlights the importance of not re-peating the behavior and learning from failures.”Khan believes integrating extended reality into the classroom would intensify the current training programs. With the ability to borrow the platform instead of recreating it for classroom application, he hopes the SynergyXR platform and its customer solutions can be implemented in the classroom on a trial basis by 2025. This type of partnership demonstrates the spirit of the MKO Process Safety Center.“We collaborate, cooperate and work with our industry partners to help educate, train and solve challenges related to safety.”“WE COLLABORATE, COOPERATE AND WORK WITH OUR INDUSTRY PARTNERS TO HELP EDUCATE, TRAIN AND SOLVE CHALLENGES RELATED TO SAFETY.”
29ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024Seeing Is BelievingDesigning, implementing and managing an effective safety program can prove challenging because it requires meeting nu-merous considerations. Logistics often plague companies when trying to congregate employees in one location simultaneously. Additionally, communicating the significance and pressure of potential injury and incident typically becomes daunting be-cause, in most cases, seeing is believing.The goal of training an individual on the seriousness and po-tential criticality of life-and-death scenarios has often fallen short because there are no means to demonstrate this aspect or because its importance fades in comparison to timelines and the pressure to complete specific tasks.SynergyXR provides a platform that addresses those concerns. Precision Drilling has capitalized on its abilities by using the technology to train its workforce on critical tasks. The technol-ogy not only communicates the steps to complete the task, but also allows the worker to do so in an alternate reality where, if a mistake is made, the consequences of life and death, as well as equipment and property damage endured, do not leave a life-lasting detriment.XR provides a positive atmosphere to train workers and teach through process application. It offers a solution for reaching a remote workforce and excites and ignites learning, much like the intended goal found in the earliest years of individual learning as children. Precision Drilling wants to build upon this commit-ment to learning and working safely.“I would love to be in a world where an employee comes to Preci-sion and asks when the next training module is coming out as opposed to the company looking at a spreadsheet and asking the employee why their training has not been completed,” says Houston. “We want our people to be excited about learning how to safely execute critical tasks.”Nick Vaccaro is a freelance writer and pho-tographer. In addition to providing technical writing services, he is an HSE consultant in the oil and gas industry with eight years of experience. Vaccaro also contributes to SHALE Oil and Gas Business Magazine, Louisiana Sportsman Magazine, and follows and photographs American Kennel Club field and herding tri-als. He has a BA in photojournalism from Loyola University and resides in the New Orleans area. Vaccaro can be reached at 985-966-0957 or navaccaro@outlook.com. ENERGIES MEDIA CARTOON
30ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024GAMIFICATIONThe oil and gas industry faces a complex set of challenges as it metamorphosizes into the all-encompassing energy industry that not only attempts to carve out fossil fuels’ placement, but also embraces the energy transition. Those challenges surface at the entrance of a new and younger working professional gen-eration. Still, there is also the need to set them up for success while fostering a work environment that meets their needs. Using gamification, piggybacked on a video gaming mentality, ResNet has developed a strategy and platform designed to unify the field and office personnel by gamifying asset and operations management workflows and processes.As long-standing industry professionals seize retirement op-portunities, companies must transition the next generation into highly technical and critical job positions. The generational gap requires a new strategy for connecting with employees and ensuring they perform as needed.According to Ryan Rice, founder and CEO of ResNet, energy companies must improve their data and initiative tracking largely due to the continual change in the regulatory environ-ment. Gamification serves as a methodology to enable such improvements.“We need to be able to incentivize and influence those initiatives better, faster, cheaper and stronger,” says Rice. “It’s here that the idea of gamification came into play.”What is Gamification?According to Erin Fair, ResNet’s head of experience, gamification refers to the process of taking gaming mechanics and applying them to a non-gaming scenario. When discussing gaming, most would apply the terminology to a younger generation; however, it can be related to all age groups. While it does appeal to a younger generation, that group retiring from the industry might need to realize how the process of gamification affects their lives.Point systems and loyalty programs are examples of gamifica-tion. Airline points are one of the more popular versions. When ResNet Levies Video Gaming Mentality WITH WORKPLACE GAMIFICATION MODELS By Nick Vaccaro This picture is just an artistic concept graphic that Erin uses for blog posts about the overall gamification system. Graphics courtesy of ResNet.
31ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024booking a flight, the airline rewards the action taken to make reservations. Loyalty programs promoted by well-known cof-feehouse chains and liking posts on social media are all examples of gamification. “Gamification at its core is behavioral psychology,” says Fair. “It focuses on identifying the actions we want people to take to get to the objectives we want and identifying tools to wrap it into some type of game. The game would have rules, objec-tives and players.”So, while applying the strategy to varying worker demograph-ics might seem complicated, the more significant challenge is alignment. Even though specific age brackets might not seem receptive to a platform that mirrors video gaming, they have been exposed to gamification in some sense, such as those reward programs. Fair says, “The real magic happens when you take what the users want, and you take what the businesses want, and then you align them, so everything is working in harmony.”Applying to the Energy SectorAccording to Rice, gamification can improve the energy indus-try’s data development and cultivation. Successful implementa-tion of this process allows for business optimization. In many cases, a simple picture created from the most basic action using a smartphone provides needed information to be studied and used by anyone in the company.“Let’s take, for example, I have an upcoming workover, and I need to know certain things to add to my procedure,” explains Rice. “Instead of requesting pictures of the work site, gamification can be used as a daily challenge playlist. It is like a Spotify playlist where we have codified actions and behaviors for which we are looking. In this case, we are looking for a picture of a specific site or asset.”Rice continues, “We built the playlist, and it prompts the user repeatedly and opportunistically, so tomorrow, the daily chal-lenge is to snap a selfie by the wellhead and upload it to that asset’s Facebook page.”The information gained by the daily challenge results in instant gratification. The picture is posted for all to see immediately. It does not require sending via email or text. Additionally, this process allows the business to track engagement and the com-pany’s top performers.Rice offers another area of interest harnessed by energy com-panies in the hazard hunt application. Historically, in this process, potential hazards of varying effects are identified, and mitigative action is implemented to ensure workplace safety. Gamification offers the ability to promote and enable participation and success.CONTINUEDWith the reliability placed on mobile capability, users can navigate ResNet’s platform straight from their smart phones and access game modes, daily challenges, and personal metrics.
32ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024“We’ve seen a 30 to 45 percent increase in overall engagement measured by the quantity and the subjective quality of those hazards identified,” says Rice. “If all we do is activate our hazard hunt game mode for the month, we can show a leaderboard and offer cash rewards for going over and beyond.”Where Does the Motivation Lie?According to Fair, traditional rewards programs are extrinsic in nature and create a transactional baseline. ResNet’s energy industry-specific platform utilizes intrinsic methods that offer immediate recognition and lead to empowerment.“Traditional gamification methods focus on a singular metric which can demotivate people,” says Fair. “Everyone out there is an individual, so it is good to highlight those individual traits.”ResNet allows the platform user to close the loop when au-tomating these actions. Rewards automatically occur and are assigned to each individual without running analytics. The re-sults are compiled into a dashboard, where the information must be manually retrieved and reward decisions made. Each game participant sees the fruit of their labor instantaneously. Here, the empowerment aspect is birthed and catalyzes the desire to improve.“In some instances, when we have turned on the gamification system, we have seen a 400 percent increase in overall total engagement, start to finish, over the course of a year,” says Fair.Energy Sector UseAccording to Rice, the ResNet platform remains exclusive to the energy industry. In an industry measured by profitability with a significance placed on nonproductive time, ResNet has enabled its clients to increase their annual total net production by one percent by mitigating costly downtime.At the user level, Rice points to a savings of more than two hours saved per individual user in the entire operational stack. This includes everyone at the field level in the engineering unit and office personnel.As the future of the energy sector evolves, it will do so in the hands of a new adaptation of the everyday worker. Because technology is embraced and not feared, as the industry transi-tions with new employees entering, gamification will only further develop and be entrenched in nearly all aspects of the workday. Gaming skills and mentality learned in childhood and carried into adulthood serve as the platform for the gamification strategy.Rice says, “Gamification is our special sauce and how we mo-tivate people utilizing our platform.” Nick Vaccaro is a freelance writer and pho-tographer. In addition to providing technical writing services, he is an HSE consultant in the oil and gas industry with eight years of experience. Vaccaro also contributes to SHALE Oil and Gas Business Magazine, Louisiana Sportsman Magazine, and follows and photographs American Kennel Club field and herding tri-als. He has a BA in photojournalism from Loyola University and resides in the New Orleans area. Vaccaro can be reached at 985-966-0957 or navaccaro@outlook.com. This picture depicts the ResNet Leader board which are dynamic in nature and allow companies to measure different skill sets and performance metrics.
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34ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024TECHNOLOGYThe surge in renewable energy generation is driving a correspond-ing increase in new construction, investment and advanced technologies. The International Energy Agency (IEA) reports that global renewable capacity grew by nearly 50 percent to around 510 gigawatts in 2023, the most rapid expansion in 20 years, with solar PV comprising the majority of this growth. The U.S. Energy Information Administration (EIA) predicts that in 2024, solar and battery storage will constitute 81 percent of new electric generation capacity in the U.S., with solar representing 58 percent.However, this swift growth brings its own set of challenges, in-cluding policy instability, the need for grid infrastructure up-grades, bureaucratic hurdles, and funding issues in developing markets. Moreover, the intermittent nature of renewable sources, such as the variability of wind and solar energy, highlights the critical need for optimizing performance to fulfill energy require-ments and meet investor expectations.Let us examine the impacts of this growth on renewable energy businesses and how technology can help with project efficiency.An Increase in PersonnelAs companies bring on more employees or contractors, pro-cesses and workflows need to be put into place. A few people can no longer do it all, so roles must be designated and allow for the passing of work from one set of hands to another. Maintain-ing continuity and balance in process and workflow improves efficiency. A good technology platform designed for the renew-able industry supports tailored workflows and has templates for processes which set the expectation for how a project is handed from one team to another. It fosters a universal understanding of tasks, project details and deliverables. It enforces continuity when staff changes over, when employees are out sick, and enables anyone to jump into a project to understand what has happened, what is happening, and what needs to happen. A Diversifying Collection of AssetsEvery project that is added to the renewable portfolio adds a new universe of complexities. Some companies have a combi-nation of renewable sources that bring different variables to the Tackling the Complexities OF SWIFT RENEWABLE ENERGY GROWTH AFFECTING TODAY’S ENTERPRISES By Kurt Ferrell Photo courtesy of 123rf.com.
35ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024portfolio. Regardless of this, every project comes with managing dozens of people, data (and their sources), contracts and their deliverables, external organizations, and tasks. Imagine a project as a haystack of information, varying in size and shape; a digital platform needs to centralize this data and pick out the needles quickly without sifting through each data point. For example, land control and management tools need to bring forward all the payment deliverables out of land agreements, while risk management tools need to ensure general compliance deliv-erables are met, and project management tools need to track budgeted versus actual spend and forecast project performance based on real-time performance data. Satisfying the Desire for GrowthMost owners are looking for new land to expand operations. Potential new projects come with a series of tasks and details that need to be tracked, including progress, stakeholders, con-tacts and, most importantly, payment contracts and parties involved (landowners in particular). There is a lot of spending and revenue to estimate, forecast and deliver. A solid technology program builds out potential project profiles, allows tracking of progress, and increases the ability to close on new deals with all the boxes checked. Once delivered, a smooth handoff is critical to getting projects off on the right foot, and technology that ensures that new projects are staged for success is critical to support the transition. Managing Investment WiselyThere is a lot of investment going into renewables and companies on the receiving end need to show accountability for managing those funds. Transparency and visibility into how projects are performing keep investors committed to the success of the project. Having data available in a technology platform gives owners and investors the ability to go deep and extract insights to show optimal performance. More importantly, if performance is not optimal, the technology will indicate that, and provide the tools to determine why. Tracking the performance of dozens, or hundreds, of individual assets across a portfolio is simply not sustainable without purpose-built software for renewable energy. When something is not working as it should, these so-lutions should enable asset managers to trigger operators to get on top of servicing or fixing the asset and prioritizing work orders to target fixes that will have the largest revenue impact in the process.Maintaining Awareness of Changing Regulations and PoliciesRegulatory compliance is complicated, time-consuming and mandatory. In addition to being a relatively new but critical industry, federal and state regulatory bodies (FERC and NERC), as well as state public utility commissions and regional enti-ties, continue to evolve standards and requirements, making it hard to stay on top of, especially if you are expanding into multiple states. There are service providers that stay abreast of these changes and software programs that can help manage compliance. Technology platforms with compliance modules will provide tasks, documentation, and submission templates to ensure deadlines are met, and issues are anticipated. Based on your state, programs can be set up to align your project with the required entities’ standards and show where the gaps are to meet compliance.Breaking the Silos and Aggregating DataIt’s not uncommon for an expanding company to add new tools as needed. It usually starts with every day communication tools, word and data processing tools, and document management platforms. As the company grows, it adds ERPs, CRMs, planning tools, project management tools, CMMS systems, construction tools, and may develop and acquire projects with their own SCADA/DAS systems, and communicate with partners via their various FTP sites. The more data that is added, the more systems are required to manage it, creating silos. This results in the development team working in one system, the asset man-agement team working in another, the finance team doing its thing, the construction team working elsewhere, and the O&M yet somewhere else. In addition, the more sources of data, the higher the risk of things falling through the cracks, duplicate work being done, and delays in decision making as staff crawls from one data silo to another searching for information, and ensuring it is the latest version. This leads to no source of truth and no trust in the data and information available.Aggregating data into a single platform that gets all team mem-bers working off one source of truth with visually easy to un-derstand dashboards is the only way forward for an expanding company. A good digital technology platform integrates with other critical business systems and manages and stores all data in one central location, providing stakeholders with secure ac-cess to the level of information they require and supporting cross-functional workflows.Achieving Sustainable GrowthIn 2020, the renewable energy sector was valued at $881.7 bil-lion and is expected to surge to $1,977.6 billion by 2030, with an annual growth rate of 8.4 percent from 2021. This growth underscores the sector’s substantial economic promise and its crucial role in forging a sustainable future. By leveraging ap-propriate technologies, stakeholders in renewable energy can optimize financial returns and contribute to a future powered by clean, carbon-neutral energy. The expansion of this sector is set to have a lasting, positive influence on environmental sustainability, economic health, and societal well-being, with advanced technological solutions playing an essential role in facilitating this green transition.Kurt Ferrell is in business development at Ra-dian Generation. He works with renewable energy businesses, providing digital solutions and services that help renewable energy asset owners manage and optimize their develop-ment pipelines and operating assets, and maintain regulatory compliance and security.
36ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024BEHIND THE BRANDIt could be said that not much has changed for women when it comes to the selection and availability of flame-resistant clothing. However, one designer is challeng-ing the status quo by transforming safety apparel for women. For too long, women in the oil and gas industry have worked in hazardous environments with work-wear and personal protective equipment (PPE) that has been ill-fitting, uncomfortable and, at times, causing them to be walking hazards on the jobsite. Seraphina Safety Apparel is changing this narrative, emerging from a deep commitment to empower women through thoughtful design and innovation.The story of Seraphina Safety Apparel is as much about timing as it is about vision. Founder Kelly Franko, a seasoned professional with more than 25 years’ experience in healthcare, post-mastectomy, and undergarments, was already well-versed in designing clothing with functionality and comfort being consid-ered. It wasn’t until a chance encounter at the Performance Racing Industry (PRI) trade show that the idea for Seraphina truly took flight. A conversation about the possibility of creating a flame-resistant bra for women in motorsports sparked a new path, one that would eventually lead to a brand dedicated to protecting women across multiple industrial sectors.This pivotal moment was more than just a new busi-ness opportunity; it was a call to action.“When I realized how limited the options were for women in safety apparel, I knew we had to do bet-ter,” says Franko. “For too long, women working in traditionally male-populated industries have had to compromise on one or the other, in the limited of-ferings they have been presented. Seraphina is built on the idea that safety and comfort should never be mutually exclusive.” With a design approach that’s both scientific and empathetic, Franko uses anthropometric data to create garments that fit the diverse shapes and sizes of women while addressing the chal-lenges they face in the field. “Thermal hazards are a daily risk and often not a matter of “if but when” will something happen. Burn injuries can heal but they cannot be undone,” Franko emphasizes, “so ensuring that ad-THE VISION BEHIND Seraphina Safety Apparel By Amy Roosa (L to R): Sydney – electrical engineer; Jeri – health and safety professional; Rachel – welder; and Lindsay – USAF Fire Service.Kelly Franco, President, Seraphina Safety Apparel
37ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024equate protective apparel is available and accessible to women on the job is important to us.” With inherently flame-resistant, non-toxic fabrics that are soft against the skin, these garments offer essential protection from thermal hazards without sacrificing comfort. Thoughtful design elements, like strategic seam placement and flat FR-rated elastic ensure that Seraphina’s clothing supports and protects, providing comfort throughout long, demanding shifts. While many FR garments on the market focus solely on meet-ing minimum safety standards, Seraphina takes a more holistic approach. Franko says, “Seraphina Safety Apparel is about more than just meeting safety standards; it’s about creating garments that fit like a second skin, offering women the protection they deserve without sacrificing comfort or style.”Take for instance, the Active Fit Safety bra, which has been award-ed a utility patent. It’s a testament to the brand’s innovative spirit. This garment is designed to accommodate more than 90 sizes, ensuring that women of all shapes and sizes have access to a bra that fits and supports them throughout their day. At the core of Seraphina Safety Apparel is a commitment to in-clusivity and empowerment. The brand recognizes that women in industries like oil and gas have long been underrepresented and underserved. Seraphina seeks to change that by not only providing protective gear tailored to women’s needs but also by advocating for their right to safety and comfort on the job.As Seraphina Safety Apparel looks to the future, the brand remains committed to its mission of supporting women in haz-ardous work environments. This means not only continuing to innovate in the realm of flame-resistant fabrics and garment design, but also staying connected to the needs of the women who wear their products. The brand is also keeping a close eye on advancements in fabric technology, always seeking ways to make their garments lighter, more comfortable, and even more protective.Seraphina Safety Apparel isn’t just a clothing brand; it’s a move-ment dedicated to ensuring that women in oil and gas, and any industry that requires PPE, have the protection they deserve to do their jobs safely and with confidence. By blending safety, comfort and style, Seraphina is not just meeting the needs of women in the workforce, it’s raising the bar for what protective apparel can be. In doing so, Seraphina is not just clothing women; it’s empowering them, one garment at a time. Amy Roosa is the founder and CEO of The Safety Rack which works to educate andad-vocate for PPE equity for women across all industries. During her 19 years in safety, Roosa has worked in the public sector, man-ufacturing, construction and risk control. She has worked with multiple organization in-cluding the National Safety Council, where she help form the Government and Public Sector Division; she is co-founder of the Midwest Women in Safety Conference; and currently is the chapter president of the ASSP Hawkeye Chapter in Iowa.POETRYKeep On Fracking By Gary Kraidman Drilling through the Earth’s thick coreDrilling till there ain’t no moreFracking goes right through the boreSo cheap gas nowBuy out the storeAnd all the folks behind the wheelJust think their fuel a real stealFrackers though can’t work the wellAs oil prices drop to hellDrillers holes are all just cappedTools and rigs then tightly wrappedCan’t work for freeAnd get no payMay come back some other dayBig oil folks now also cryForget offshorePass new fields byYet all stays calmFor just a whileBut overseas“Their” big broad smileAnd months pass byOur guard still downTill one dayWhen we’re in townPump prices riseNo real surpriseToo lateWe realize our fateFrom overseas there’s no more flowSo now we have no place to goOur fracking goneThe big boys tightCan’t just start upAnd get things rightSo, keep our petro folks in mindIf notWe’re in a real bind.Born in Brooklyn, Gary Kraidman re-ceived a Bachelor of Science degree from Brooklyn College and a Master of Science (cum laude) in microbiology from Long Island University. He began his career with Tenneco Chemicals as a microbiologist in Piscataway, New Jersey. He later took a position with New Brunswick Sci-entific Company, retiring after 25 years on the road. In retirement, he developed a fascination with President Warren G. Harding, collecting memorabilia and ultimate-ly lecturing on the former president. Shortly thereafter, Kraidman began writing petro thrillers, including Anaer-obe (A Nick Torno petro thriller), short stories, poems, and a climate tale. He is honored to have all of his works in the Manville Public Library in New Jersey.
38ENERGIES MEDIA | SEPTEMBER/OCTOBER 2024ENERGIES MEDIA PUZZLEACROSS 1 _ Petroleum Association of America 9 Classic Olds car 10 Make accessible, 2 words 13 Wild _ 14 Close a well at the surface 15 _ crude 16 Permian _ 18 "_ luck?" 21 Bolt's partner 23 Petroleum _ 26 Dries, as concrete 28 Word of refusal 29 Vermont, abbr. 31 Wind _ 32 Department of _ 36 Quality _ 39 Business degree, abbr. 40 Fall back 41 Photovoltaic, abbr. 42 Gasket that sealsDOWN 2 _ Horizon 3 RE+, pronounced _ 4 Bakken state, abbr. 5 Historic period 6 Income after expenes 7 Carries 8 Michigan lake 10 Bureau of _ Energy Management 11 State with substantial fracking activity, abbr. 12 _thon: AI programming language 17 Time in existence 19 Agreed! 20 Pipe _ 22 Land of opportunity 24 Neither's partner 25 Touring vehicle, abbr. 27 Trademark, abbr. 30 Railroad Commission of _ 31 _work: derrick 33 Prefix meaning "one-billionth" 34 Land on the Red Sea 35 Geological structure affecting the reservoir rock and caprock of a petroleum system 37 Schlumberger, new name 38 Hearing organSee page 1 for answers.
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